This slushie icon is part of a bigger rebranding for 7-Eleven which included a new logo and multiple new graphics. This slushie design falls under the new collection of graphics.
The main characteristic that stuck out to me about the slushie graphic was the great use of negative space. The white background was used to create the details of the cup and the swirl detail of the slushie drink. The color palette isn't neutral but uses the standard bright colors associated with the 7-Eeven brand including green, orange, and red. While the color palette isn't neutral, which is typically associated with the flat style, the color is used to create flat shapes of color with no depth to them.
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| Gozzip, J. (2021). 7-Eleven Rebrand [Graphic]. Behance. https://www.behance.net/gallery/116903781/7-Eleven-Rebrand |
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